The year 2012 promises to be a special one.
No… it is not because it marks the end of the Mayan calendar or the start of our next US Presidential Elections.
2012 is the year that Pepsi has promised to remove all sugary drinks from schools worldwide!
Why the sweet departure?
Lately health studies have detailed the impact of a high-sugar diet on young children. These reports find an increase in childhood obesity and new instances of diabetes.
Pepsi hopes to address these issues while keeping an eye on future profits.
The beverage company is betting that if they can steer a new generation of students away from sugary drinks it may reap dividends in the long run. As the generation grows older, Pepsi hopes to secure profits by selling healthy alternatives from the companies range of brands.
Who knows what this means for the state of vending machines in schools. School lunch lines may never be the same! The bottom line may also be affected. Schools also count on profits from sugary drinks as a small boost to their dwindling budgets.
Could this signal a new, healthy era in school food? Or at least a more responsible form of corporate marketing?
They should keep all of the soda in all of the schools everywhere because everyone likes sodas everywhere. If the remove pepsi products from schools they will get complaints and students will bring more soda from home
i think all sugary sodas should be remove from all schools worldwide.we need healthier snacks and drinks for kids.kids need more brain food than junk food
The thory that this action will lower the child obesity rate is correct but not fully. Children will still be able to aquire sugary drinks from home or outside of school. School is just a single place of many that children can get sugary drinks, so eliminating it in schools is very unlikely to help substataly
I think its fine to remove all the sugary drinks from schools because kids diets are messed up in today’s society. Leaving out all the sugar in our vending machines will better diets of american teens today.
While although Pepsi is making their initiative and mark on a new generation, this is something that they should have been doing a lot earlier—perhaps even before childhood obesity became such a big issue today. However, any step in helping to make a child’s diet more efficient, healthy, and in the long run, better for one’s health, is a step in improving their lifestyle and choices made day-to-day. And obviously this is something that needs to be done, before a child’s weight gets too out of hand.
However, from a marketing standpoint, kids and children in school are one of Pepsi’s biggest target markets, seeing as when you tend to get older, you stop drinking soda and might possibly switch to more healthy alternatives. If Pepsi took out all of the soda from schools, it obviously is going to drastically affect their sales and ultimately, the only thing a company is trying to do is to make a profit. In other words, since Pepsi is driving kids and young children away from their soda, who are big consumers of their product, how will it affect the industry and further on, what will become of the soda market? I understand how and why Pepsi is trying to take a step forward in revitalizing the need for a healthy diet for children, but something just doesn’t quite add up.
Well it seems as if Pepsi is considering creating a new, healthier type of drink without as much sugar/high fructose corn syrup. Replacing sugary drinks with these healthier drinks in schools could really help them in the long run, allowing demand to increase over time for a healthier, less controversial drink.