Tom Brady in One Pair of the Pink Cleats Worn By NFL Players in October for Breast Cancer Awareness Month, Image from NFL.com
Supporting a good cause like breast cancer awareness is easy, even for a scatter brained group of vagabounding bloggers like us at USDemocrazy.
That’s why we were, well….tickled pink to see the color pink on everything from a package of tweezers in the grocery store to our favorite football players’ cleats. The pink passion is part of a promotion for Breast Cancer Awareness Month.
American Football player DeAngelo Williams from the Carolina Panthers initiated the NFL ’s decision to allow five or six players per to wear pink cleats, along with the already approved gloves, during October’s first football games of the month This was in honor of his three aunt’s who died to the disease and his mother, a survivor of the disease.
We at USDemocrazy wanted to know how to get involved, afterall, we love to follow the trends of celebrities and sports stars, so we looked into local opportunites.
Foundations like Susan G. Komen who raise both awareness and money to help fund reasearch even sponsor Race For the Cure walks and timed runs across the nation, many occuring in the Baltimore Washington area this past weekend.
We at US Democrazy even ran at a break neck pace at this weekend’s race and beat out all the competition…okay so we may have been competing with children.
But before we stocked up on every pink-colored object in the stores, we were kind of curious…so how much do retailers really give to research when we purchase their product?
It is hard to distinguish what companies are giving sizeable donations and which aren’t, as one New York Times article, Perplexing in Pink. (We particularly enjoyed the discussion about competing pink tweezers products!)
In a pinch though, here’s some advice before going “causemetic” for breast cancer or any other cause of your choice:
” Consumers (should) ask five questions: Does the brand have a history of commitment to the cause it is promoting? How much of what the consumer spends will go to charity? How reputable is the charity? What does the charity spend the money on? And how meaningful to the consumer is the charity’s agenda?”
