Pixar animation studios and Walt Disney Pictures
We at USDemocrazy enjoy a good summer blockbuster movie. We also enjoy seeing movies of great quality and craftsmanship. So we were amazed to see this week a summer blockbuster movie with great quality and craftsmanship (now there is a rarity).
“UP” is the newest film from the Jedi masters of animation at Pixar. After nearly four years of production “UP” burst into the cinemas with great fanfare. It was the opening film at his year’s Cannes film festival (first for an animated cartoon). It is currently no 1 in North American box office sales with $68.2 million in ticket sales earned in its first weekend.
There is much to admire in the film… great characters, brilliant artistry, clever humor. We at USDemocrazy want to salute Pixar for one particular element of the film… its pursuit of excellence.
Not long ago Wall street and Toy retailers were “UP” in arms about Pixar’s new film. They sensed that Pixar was not showing enough business savvy by featuring a film that starred a 78 year old codger with a PG rating (a first for Pixar).
Pixar for its part, shrugged off the remarks. Peter Doctor the director for “UP” recently said the film’s commercial prospects never crossed his mind.
“We make these films for ourselves,” he said. “We’re kind of selfish that way.”
John Lasseter a co-founder of Pixar claims the studio doesn’t consider marketability in the projects it chooses.
“Quality is the best business plan”
And a very successful business plan that is! Pixar films have generated a combined $2.65 billion at North American alone!
Just a thought… maybe other major companies (Say, like GM) should regard Quality as the best business plan.
We at USDemocrazy want to thank Pixar for proving to Hollywood, Wall Street and all others that the best road to success is not down market but “UP” market.
Check out the movie and give us your thoughts!
